Asad Abbasi
Senior Product Leader

Asad Abbasi

Building products that scale — from early-stage startups to global platforms

B2C & D2C  ·  Gaming  ·  eCommerce  ·  Data  ·  AI

15+
Years in Product
9
Years in Leadership
10M+
Users Impacted
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About Me

15+
Years in Product
9
Years in Leadership
10M+
Users Impacted
LinkedIn Resume

15 years in product management, 9 in leadership — I bring strategic vision and hands-on execution to build products that scale. Known for data-driven roadmaps, high-performance teams, and measurable impact across Gaming, eCommerce, Fashion, Supply Chain, and AI.

Product Strategy Data-Driven PM 0 → 1 Products Team Leadership Agile / Scrum AI & ML Products eCommerce Gaming

Experience

Companies
Aug 2024 – Present
Upstart Commerce
Senior Product Manager
  • Leading product strategy for a headless and composable eCommerce platform built on independent microservices
  • Driving cross-functional delivery across engineering, design, and operations to build scalable commerce infrastructure
  • Defining roadmap, success metrics, and go-to-market approach for a modern B2B eCommerce solution
Sep 2022 – Feb 2024
Cityscape Technology Corporation
Group Product Manager
  • Led a 5-product portfolio spanning B2C, SaaS, and AI — including a North America real estate search engine and ML-powered heatmap
  • Built and shipped an AI-powered real estate chatbot and virtual world experience on Unreal Engine
  • Drove product strategy across multiple teams, establishing OKRs, discovery frameworks, and cross-functional delivery rituals
Dec 2021 – Sep 2022
EasyFresh Technology
Lead Product Manager
  • Launched a full suite of farmer, retailer, and ops apps from zero to production in just 6 months
  • Drove 100x app download growth and 300x order growth through targeted product-led growth strategies
  • Reduced churn by 40% and grew repeat orders by 200% by eliminating supply chain friction through technology
May 2021 – Dec 2021
Carry1st
Senior Product Manager
  • Led Africa market expansion with a digital platform enabling in-app purchases, game vouchers, and prepaid utilities — 10M+ downloads
  • Achieved 10x DAU increase and 3x session length improvement through targeted engagement and gamification features
  • Delivered 300% conversion rate uplift and 40% churn reduction through iterative product experimentation
Jun 2020 – May 2021
Laam
Head of Product
  • Joined as the inaugural Head of Product, building the product function from the ground up for a high-end fashion e-commerce platform
  • Drove 3x conversion rate, 4x order value growth, and 500% DAU/MAU expansion within 11 months
  • Established product discovery, roadmapping, and OKR processes that scaled with the company's rapid growth
May 2015 – Jun 2020
Daraz (Alibaba Group)
Regional Head of Catalog Management
  • Scaled product assortment from 40,000 to 10M+ SKUs across South Asia — a 250x growth in 5 years
  • Grew active seller base from 2,500 to 30,000 and platform to 10M+ mobile users, contributing to Alibaba acquisition in 2018
  • Drove 3x conversion rate and 2x search conversion improvements through ML-powered catalog and search enhancements
Apr 2014 – May 2015
Creative Chaos
Product Manager
  • Led end-to-end digital product development across multiple client engagements spanning web and mobile platforms
  • Managed cross-functional teams across engineering, design, and QA to deliver on-time, on-scope releases
  • Strengthened agile delivery practices and built client-facing product communication frameworks
Oct 2008 – Apr 2014
GfK — An NIQ Company
Associate Product Manager
  • Built deep expertise in consumer data analytics and market research products within a global enterprise environment
  • Managed product lifecycle across multiple research platforms, translating complex data needs into actionable product requirements
  • Developed strong foundation in stakeholder management, product strategy, and cross-functional collaboration

Products

Category
B2C & D2C Products
  • Developed and managed e-commerce mobile app (iOS & Android) and web application for three separate startup ventures
  • Spearheaded the creation of a North American real estate search engine, underpinned by comprehensive real estate data
  • Innovated a virtual platform facilitating property showcases and various brokerage-related interactions
SaaS Products
  • Led the development of a real estate back-office tool streamlining daily operations for real estate agents
  • Orchestrated a product enabling real estate agents to automate their marketing campaigns effectively
  • Pioneered a growth center tailored for real estate marketplace sellers, offering in-depth e-commerce analytics
  • Established an edtech platform empowering marketplace sellers with e-commerce expertise
  • Architected a Seller Center for marketplace sellers to efficiently manage their online shops
Gaming Products
  • Led market research, concept development, game design oversight and monetization strategy for two mobile games — Mine Rescue and Ludo Blitz — from inception to ship and performance monitoring
  • Led gamification of an eCommerce platform to boost customer engagement & loyalty
  • Developed digital goods marketplace for gamers
Data Products
  • Crafted a search algorithm enhancing e-commerce website functionality, driven by machine learning
  • Developed a heatmap specific to North America, enriched with real estate metrics
  • Designed dashboards for comprehensive tracking of multiple product and business performance metrics
  • Implemented Data Studio, Mixpanel, Adjust, and Google Analytics for continuous performance monitoring
  • Worked closely with data sciences to develop an algorithm to filter out prohibited listings
AI-Based Products
  • Engineered an AI generative chatbot tailored exclusively to the real estate market
  • Used machine learning to implement personalisation at scale
  • Developed AI-driven recommendation systems that increased conversion and repeat engagement
Internal Products
  • Order Management System (OMS)
  • Warehouse Management System (WMS)
  • Inventory Management System (IMS)
  • Content Management System (CMS)
  • Performance Management System (PMS)

Projects

Domain
Headless eCommerce Platform

Leading the development of a headless and composable eCommerce backend built on fully independent microservices.

  • Define and execute product strategy for a headless and composable eCommerce platform
  • Lead the development and integration of independent microservices
  • Work with engineering, design, and operations teams to ensure seamless delivery
  • Build a scalable architecture suitable for modern eCommerce needs
Real Estate Virtual World & Search Engine

Led the development of comprehensive real estate solutions including virtual world and search.

  • Created a virtual world on Unreal Engine for remote real estate work and property showcasing
  • Developed a search engine backed with data for real estate of North America
  • Launched an AI-powered chatbot for real estate insights
  • Developed an efficient back-office tool for real estate agents
  • Innovated social media marketing for real estate professionals
EasyFresh Supply Chain Platform

Led the development of a tech-driven supply chain platform connecting farmers directly with retailers.

  • Streamlined farmer-retailer connections through technology
  • Launched a suite of apps in just six months
  • Drove 100x app downloads and 300x order growth
  • Achieved 200% increase in repeat orders and 40% churn reduction
  • Eliminated intermediaries through innovative technology solutions
Mobile Gaming & Digital Goods Platform

Spearheaded gaming initiatives for Carry1st's expansion into Africa.

  • Launched two mobile games on Play Store (Mine Rescue & Ludo Blitz)
  • Developed MVP for a digital goods e-commerce store
  • Created market research, concept development & monetization strategies
  • Established a versatile digital platform enabling in-app purchases
  • Implemented gamification elements in e-commerce platforms

Case Studies

Company
Transforming Carry1st's Digital Platform

As Product Leader at Carry1st, I spearheaded the expansion into Africa with a versatile digital platform enabling in-app purchases, prepaid electricity, and game vouchers.

10M+
Game Downloads
10x
DAU Increase
3x
Session Length
300%
Conversion Rate
40%
Churn Reduction
2x
ARPU Increase
Laam High-End Fashion E-Store Transformation

As the inaugural Head of Product at Laam, I translated visionary goals into a scalable, successful high-end fashion e-commerce platform.

3x
Conversion Rate
20%
Repeat Orders
10%
Churn Reduction
4x
Order Value Growth
500%
DAU/MAU Expansion
Scaling Daraz from Startup to Alibaba Acquisition

At Daraz, I drove hyper-growth from early-stage startup to successful acquisition by Alibaba Group in 2018.

10M+
Active Mobile Users
3x
Conversion Rates
2x
Search Conversion
40K→10M
Product Assortment
2.5K→30K
Seller Growth
EasyFresh Technology Supply Chain Transformation

Led EasyFresh Technologies, streamlining farmer-retailer connections through innovative technology solutions.

100x
App Downloads
300x
Order Growth
200%
Repeat Orders
40%
Churn Reduction
6 mo
Time to Launch

Services

Offering
Product Management
Full-cycle product management from strategy to ship

Comprehensive product management services including strategy development, roadmap planning, and execution oversight. I specialise in guiding products from conception to market success through data-driven approaches and user-centric methodologies.

  • Product Strategy & Roadmap Development
  • Product Discovery & Market Analysis
  • Agile Implementation & Team Leadership
  • Product Lifecycle Management
Consultancy
Strategic guidance to innovate and optimise

Strategic product consultancy for businesses looking to innovate or optimise their product offerings. I work with teams to enhance processes, implement best practices, and achieve product excellence.

  • Strategic Roadmap Development
  • Process Optimisation
  • Market & User Research
  • Performance Metrics & KPIs
AI & Automation
Intelligent solutions that drive efficiency

Leveraging my experience with AI products, I help businesses implement intelligent solutions that drive efficiency and create competitive advantages in the market.

  • AI Chatbot Development
  • Machine Learning Implementation
  • AI-Driven Personalisation
  • Data Product Strategy

Travel & Photography

Beyond the product roadmap

Travel keeps me curious and grounded. Exploring new cultures and landscapes directly sharpens how I think about users, markets, and the products I build. Photography is how I slow down and pay attention.

Landscape Street Architecture Golden Hour Candid
  • Pakistan
  • UAE & Gulf
  • Baku
  • Singapore
  • Srilanka
  • Thailand
  • Malaysia
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Contact Me

Let's connect and discuss how I can help drive your product success